AJ’s Kitchen is a restaurant based in Pearl River, NY that uses fresh ingredients and local products to create healthy, scratch-made meals for each season. With a local sense of pride, AJ’s serves a select variety of beer and wines produced in New York State. The custom logo mark was developed with the restaurant’s vision in mind: “Fresh, Local & Scratch-Made.” Along with the emblem and outdoor sign graphics, illustrations were created for the employee uniforms and other merchandise.